Search Engine Friendly Templates
How a website is set up makes all the difference in the world. Meristem sets up each custom template to have 6 main search engine variables customized and synchronized on each and every single page.
One of those isn't a factor anymore: keywords, so don't go believing anyone that keywords are important except where competing head to head with your fiercest competitors.
In the most practical sense, your main content area is your keyword feature. So, when writing, say what you mean and mean what you say.
Web Standards
You'll often see ads for an SEO expert to overhaul the search engine features of a website. Stuffing your pages with keywords will not help with rankings, especially if your website uses tables for layout.
